Wednesday, 18 December 2013
Tuesday, 17 December 2013
Wednesday, 11 December 2013
Pitch feedback
Reflection
The feedback that we had got from our pitch included of relevant suggestions, questions and positive comments. The comments we had got from the teacher at (06.25) where all positive as it consisted of; well-chosen cast as well as the use of green screen due to the current weather conditions.
The first improvements we will make towards our advertisement will be on the content as our idea could run over the time of thirty seconds. Originally we decided that our main character will be on the laptop and wanting to eat Turkish delight as we will show her doing this. However taking our teacher’s comment on board and we will change ‘Simone ‘(cast) to be watching TV as she eats the traditional delight ‘Locum’ with a disgusted expression on her face. These changes will allow us to meet the target of thirty seconds and the target audience too by use of the television may engage them.
Due to the limitations of improvements we then got asked questions to what we mentioned within our pitch and to elaborate slightly in order to boost our grade. This included of the key message, the (USP) unique selling point, timing of our advertisements shown of TV and what channels and finally how our advert meets the Cadbury ethos.
Overall we have benefited from the feedback given to us by the teachers as we are more able to change and improvement key aspects within our upcoming advertisement to make it as successful as possible as well as being able to engage our target audience as best as possible.
Friday, 6 December 2013
Tuesday, 19 November 2013
Monday, 18 November 2013
Monday, 11 November 2013
Case study of Advertising standards Authority and Ofcom
1) What is the background of the ASA?
The ASA was established in 1962, the ASA has the ability to refer advertisers to the OFT for unfair or misleading advertising , ASA were replaced by the control of misleading advertisements regulation in 1988.
(http://www.asa.org.uk/About-ASA/Our-history.aspx)
2) What is the role of the ASA in the regulation of advertisements?
The types of advert they regulate are on ones featuring on TV, radio, and print the ones which get complained by their viewers it only takes one person to complain about one ad to becoming upheld. They are funded by advertisers through a lot of arrangements that guarantees the ASA's independence. Who funds it?
(http://www.asa.org.uk/About-ASA/Funding.aspx)
3) What is the legal standing of the ASA in relation to Ofcom?
The power the ASA have is to upheld any adverts which they feel is not right after it has been complained by a viewer, the ASA judge the advert by the four words Legal, decent, honest and truthful. The advertisers which break the rule have to follow the rules enforced by ASA, they regulate under a contract from Ofcom. (http://www.asa.org.uk/About-ASA/About-regulation.aspx)
Ofcom still manage to see whether the advert should be breached or changed after getting it sent by the ASA, the final decision is made by Ofcom regulation.
(http://stakeholders.ofcom.org.uk/broadcasting/guidance/complaints-sanctions/standards/)
4) What are the procedures of the organisation?
You make a complaint through the ASA website, where they have a complaint form, or you can call them or even write to them, when you complain the ASA thereafter gives the name of the person dealing with your case, the person complaining about the advert is hidden from the advertisers. A formal investigation is done through the ASA council. They thereafter bring the advertisers, complainant and sometimes the broadcaster and try to sort things out, the advertisers may have justified reasons as to why there advert is alright and should be changed or upheld. After the information has all been collected and is considered the ASA council sees whether the advertising codes have been breached, if it is then the advert must be upheld or changed, if not then nothing needs to be changed but the ASA keeps that the advertising codes ruling is followed. ASA try to keep it as fair as possible, so their is no misunderstanding between the complainant and advertiser. (http://www.asa.org.uk/Consumers/How-to-complain.aspx)
5) What are the key parts of the code governing food and soft drink advertising and children and advertising that you think will be important to bare in mind for your advert?.
The key important rulings which ASA have enforced about the governing of food and soft drink is that all adverts should include nutrition such as vitamins and minerals. Whereas children advertising should not include misleading information, harm and offence, violence, sexual abuses, strong languages and last influential adverts.Overall the advert shouldn't be unsafe and unfair. (http://www.cap.org.uk/Advertising-Codes/Broadcast-HTML.aspx)
6) Choose at least four TV Advertising Case studies of two problematic food and soft drink and two children advertising.
KFC Advert- banned (bad manners)
This advert goes against the ASA ruling as this advert is complained of being bad manners, they are eating while they are speaking, in the ASA ruling it said that talking when having food in your mouth is known as very bad manners and this is why this advert has been upheld by the ASA, the TV advert shows the bad manners from the start at 0:02 till the end of the advert at 0:23. This impacts the audiences life as people will start speaking with food in their mouth, which is bad manners also another negative affect of this advert is because they have food in their mouth they are mumbling so you cannot tell exactly what they are trying to say. This advert benefits the institution as it is trying to promote KFC zinger crunch salad, and showing how tasty it is.
Tango advert- banned (promotes young children to drink fizzy drinks- unhealthy)
This advert goes against the ASA ruling and maybe have to be upheld or changed as this promotes young children to drink fizzy drinks which is not healthy for them, the way the advert is portrayed shows a little boy drinking the tango and that is why this promotes young children to drink tango and also shows obesity. At 0:42 you see the boy drinking the fizzy drink while sitting down. This impacts the audiences life as it promotes that tango is very good to drink and does not show how unhealthy it is and how much sugar it has. This benefits the institution as it clearly shows what they are trying to promote by having the little bpoy even drinking the tango in the advert.
PSA Stop bullying banned (bullying)
This advert goes against the ASA ruling as this promotes people that bullying is fine, in the ASA ruling it has been said any sort of violence or attack should not be allowed in the advert, this advert clearly shows bullying, and portrays it in a positive light thinking that is good. 0:10 you see two girls talking about another girl and starring and laughing at her. This impacts the audiences life as it promotes them that bullying is fine, this institution shows clearly that the girl is being bullied only to show their audiences that bullying is not acceptable and it is not the right way to sort it out or argue. This video is clearly made to stop bullying the information we gain is that bullying is not good and shouldn't be done.
Children influenced by older men and women- banned (child influence)
This advert goes against the ASA ruling and can maybe upheld or has to be changed as this shows that children learn everything from older adults, this advert shows a little boy copying everything the people do a clear example shown of the bad influence to the young child is at 0:18 where he is following a woman up the escalators and is smoking, this promotes young children to smoke which is very bad, so this is why the ASA may upheld this advert or may tell the advertiser to change it. This impacts the audiences life as it promotes young children to copy from older adults whether it is doing something good like reading a book or something bad like smoking, now day and age children start smoking at a very young age from the influence of their older siblings and friends. This benefits the institution as it shows that children are free to make and destroy their life, and also shows that they are free to travel on their own and be influenced by older generation. The information we gain from this advert is that children can be influenced very easily, so do not do anything in front of children or don't do it at all which children may pick up.
The ASA was established in 1962, the ASA has the ability to refer advertisers to the OFT for unfair or misleading advertising , ASA were replaced by the control of misleading advertisements regulation in 1988.
(http://www.asa.org.uk/About-ASA/Our-history.aspx)
2) What is the role of the ASA in the regulation of advertisements?
The types of advert they regulate are on ones featuring on TV, radio, and print the ones which get complained by their viewers it only takes one person to complain about one ad to becoming upheld. They are funded by advertisers through a lot of arrangements that guarantees the ASA's independence. Who funds it?
(http://www.asa.org.uk/About-ASA/Funding.aspx)
3) What is the legal standing of the ASA in relation to Ofcom?
The power the ASA have is to upheld any adverts which they feel is not right after it has been complained by a viewer, the ASA judge the advert by the four words Legal, decent, honest and truthful. The advertisers which break the rule have to follow the rules enforced by ASA, they regulate under a contract from Ofcom. (http://www.asa.org.uk/About-ASA/About-regulation.aspx)
Ofcom still manage to see whether the advert should be breached or changed after getting it sent by the ASA, the final decision is made by Ofcom regulation.
(http://stakeholders.ofcom.org.uk/broadcasting/guidance/complaints-sanctions/standards/)
4) What are the procedures of the organisation?
You make a complaint through the ASA website, where they have a complaint form, or you can call them or even write to them, when you complain the ASA thereafter gives the name of the person dealing with your case, the person complaining about the advert is hidden from the advertisers. A formal investigation is done through the ASA council. They thereafter bring the advertisers, complainant and sometimes the broadcaster and try to sort things out, the advertisers may have justified reasons as to why there advert is alright and should be changed or upheld. After the information has all been collected and is considered the ASA council sees whether the advertising codes have been breached, if it is then the advert must be upheld or changed, if not then nothing needs to be changed but the ASA keeps that the advertising codes ruling is followed. ASA try to keep it as fair as possible, so their is no misunderstanding between the complainant and advertiser. (http://www.asa.org.uk/Consumers/How-to-complain.aspx)
5) What are the key parts of the code governing food and soft drink advertising and children and advertising that you think will be important to bare in mind for your advert?.
The key important rulings which ASA have enforced about the governing of food and soft drink is that all adverts should include nutrition such as vitamins and minerals. Whereas children advertising should not include misleading information, harm and offence, violence, sexual abuses, strong languages and last influential adverts.Overall the advert shouldn't be unsafe and unfair. (http://www.cap.org.uk/Advertising-Codes/Broadcast-HTML.aspx)
6) Choose at least four TV Advertising Case studies of two problematic food and soft drink and two children advertising.
KFC Advert- banned (bad manners)
This advert goes against the ASA ruling as this advert is complained of being bad manners, they are eating while they are speaking, in the ASA ruling it said that talking when having food in your mouth is known as very bad manners and this is why this advert has been upheld by the ASA, the TV advert shows the bad manners from the start at 0:02 till the end of the advert at 0:23. This impacts the audiences life as people will start speaking with food in their mouth, which is bad manners also another negative affect of this advert is because they have food in their mouth they are mumbling so you cannot tell exactly what they are trying to say. This advert benefits the institution as it is trying to promote KFC zinger crunch salad, and showing how tasty it is.
Tango advert- banned (promotes young children to drink fizzy drinks- unhealthy)
This advert goes against the ASA ruling and maybe have to be upheld or changed as this promotes young children to drink fizzy drinks which is not healthy for them, the way the advert is portrayed shows a little boy drinking the tango and that is why this promotes young children to drink tango and also shows obesity. At 0:42 you see the boy drinking the fizzy drink while sitting down. This impacts the audiences life as it promotes that tango is very good to drink and does not show how unhealthy it is and how much sugar it has. This benefits the institution as it clearly shows what they are trying to promote by having the little bpoy even drinking the tango in the advert.
PSA Stop bullying banned (bullying)
This advert goes against the ASA ruling as this promotes people that bullying is fine, in the ASA ruling it has been said any sort of violence or attack should not be allowed in the advert, this advert clearly shows bullying, and portrays it in a positive light thinking that is good. 0:10 you see two girls talking about another girl and starring and laughing at her. This impacts the audiences life as it promotes them that bullying is fine, this institution shows clearly that the girl is being bullied only to show their audiences that bullying is not acceptable and it is not the right way to sort it out or argue. This video is clearly made to stop bullying the information we gain is that bullying is not good and shouldn't be done.
Children influenced by older men and women- banned (child influence)
This advert goes against the ASA ruling and can maybe upheld or has to be changed as this shows that children learn everything from older adults, this advert shows a little boy copying everything the people do a clear example shown of the bad influence to the young child is at 0:18 where he is following a woman up the escalators and is smoking, this promotes young children to smoke which is very bad, so this is why the ASA may upheld this advert or may tell the advertiser to change it. This impacts the audiences life as it promotes young children to copy from older adults whether it is doing something good like reading a book or something bad like smoking, now day and age children start smoking at a very young age from the influence of their older siblings and friends. This benefits the institution as it shows that children are free to make and destroy their life, and also shows that they are free to travel on their own and be influenced by older generation. The information we gain from this advert is that children can be influenced very easily, so do not do anything in front of children or don't do it at all which children may pick up.
Friday, 8 November 2013
Wednesday, 30 October 2013
Style and Form
Style:
Humorous
The mood text setting is humorous as in the video it shows a woman just pulling the skittles off her eyebrows, at 0:13 which is not very common to do, so it is hilarious, this advert makes it memorable as the way the woman casually pulls the skittles off her eyebrows. And at the end where it says "pluck the rainbow and taste the rainbow", shows the skittles packet and a rainbow at 0:29. The audience for this advert are teenagers and adults aged between 14-30 year old this is because this is the age range where people most likely are to eat sweets such as skittles also, i feel because it uses a young girl in the advert, having the skittles stuck on to her eyebrows shows that the target audience for this advert will be very young. the information we gain from this advert is skittles has a variety of colors just like the rainbow. The humorous affect of this advert is the lady pulling the skittles off the girls eyebrows and eating them.
Surreal
The mood text setting is very serious and deep tone, as the man speaking in the back is portrayed to me as a muscular and strong tone guy you can tell this in the video, as in the beginning he says i'll tell you what and an expression of a man is shown rolling his eyes up, and looking very serious this is shown at 0:16. This advert makes it memorable as they have used horses in the sea which is unique and different and also having the mans deep tone voice speaking through the beginning and the end. What this advert says about the brand that do not care about anything, good things comes those people who drink the Guinness drink. Also the people who wait are the people who get the best. When drinking the drink you feel peace and you feel a much happier person. For example in the advert it shows men having fun in the water together this is shown at 1:10 in the advert.
Dramatic
The mood text setting is very serious and dramatic as their is that one red button you press and the whole scene changes at 0:14 when the man pushes the red button and ambulances coming to take the man, cars trying to shoot the man etc, the scene turns serious. This advert makes it memorable as by just pressing that one red button the whole scene changes and their is so much going on. The camera shots uses in this advert mostly throughout is long shots of the whole scenery being created and close ups of peoples face reaction as to what is happening in front of them. This directly appeals to the audience as when pressing the red button in a matter of a split second the whole scenery changes for example at 0:15 you see the ambulance with their siren on coming out of the van, it shows, how the scenery dramatically changes which is appealing to the audience also the sound and background beats used makes it a suspense of what is going to happen next which makes the target audience more interested on watching the advert People can relate to these situations as their are always many careless people out their driving weird, their is also cyclist who think they can take up the whole street making it harder for drivers to drive and causing chaos, this is how the audience can relate to this advert.
Parody
The mood text setting is trying to portray that you are fine, so i would say bit of annoyingness as the boy thinks his dad is annoying every time he bumps into him he says "nah you're alright" because he doesn't want to do anything with his dad, but when they are at McDonald's, they are together as McDonald advert is trying to say that they bring your loved one closer and McDonald's is what everyone has in common. This is shown at 0:55 where they are sitting in McDonald's together. This advert is memorable as it shows the bonding which you may have with your family but when it comes to Mcdonalds everyone has something in common. The audience for this advert is people who like to eat McDonald's, also the people who like eating fast food. The information i found out from this specific advert is that although you fight with everyone when it comes to eating McDonald s they have the same in common this is shown at 0:57.
Form:
Realist narrative
The mood text setting in this advert is very serious and emotional it makes you realize that this can happen to anyone, it shows you the signs of stroke and tells you to act fast, this is like a real story as first the lady is perfectly fine sitting their smiling shown at 0:02 and then slowly it shows that her face falls onto one side and her speaking is not clear shown at 0:20. Thereafter her arms drops at 0:27, and so on. This advert makes it memorable as the way the woman acts looks very real and makes you think what the signs of a stroke are. The information you gain from this advert is that you should act fast when stroke arrives, the advert clearly explains what you should do when stroke comes your way. This advert shows the audience how to prevent stroke, the advert shows the signs of stroke and what you actions you should take at the time. My audience will use this as a reminder as they will know exactly what to do when a stroke arrives.
Anti-realist narrative
The mood text setting in this advert is animated and has no mood it shows the chewits crocodile who eats rubber, plastic wellington boots, then he eats the plastic boat and thereafter eats the car tires to show that if you can eat all these then you will be able to eat chewits as it is chewer then all of them an example is shown at 0:05 when the crocodile eats the wellington boats. This advert makes it memorable as its not real for a crocodile to come and eat wellington boots or a car tire but also the fact that their is no crocodiles that walk around on the road and streets casually. Its also memorable because it is animated and is something different and unique. This type of form constructs a brand identity for chewits, as it shows the animated crocodile used in the chewits brand, so it promotes the confectionery very well, it also shows how chewy chewits are that has been shown on the advert clearly. This appeals to younger target audience aged between 7-14 year old as it is an animated advert which tells a story and this relates very well to the younger generation target audience.
Animation
The mood text setting is normal at first but then all of a sudden the man on the computer gets shocked and surprise that one of his eyes turns bigger than the other this is shown at 0:30, after he gives up on his work as his screen is full of different pop ups and also the phones are ringing constantly. When he gets up he walks to the vending machine getting stabbed at the back, he feels pain but as soon as he takes a bite of the kit kat he feels ease and there's a smile on his face shown at 1:51. This advert makes it memorable as it is animated and also the way the man feels after taking one bite of the kit kat chocolate. Using the animation allows the institution to achieve and attract the younger age range target audience from 7-14 year old it also makes it very easy in terms of putting the advert together as it is animated. This would be beneficial as mostly the younger target audience love their chocolates and crisps, so aiming it through the animation attracts the younger aged audience as younger target audience also love to watch animated programmes, it also makes it unreal which sometimes looks good in adverts rather than using real people and setting.
Documentary
The mood text setting in this advert is normal it is trying to promote and persuade you that Colgate total toothpaste cleans better than normal toothpaste the woman gets it tested as the man scans her teeth with toothpaste she normally uses and see that the bacteria in her teeth is high after a day trying the Colgate total toothpaste she gets her teeth scanned again and the bacteria in her teeth is low, this is shown 0:20 where she says whereas all that bacteria, I'm impressed. This advert is memorable as it clearly shows the difference between normal toothpaste and Colgate total toothpaste, it also makes you believe that this toothpaste is better than others as it had been tested in the advert itself. Real people are the influence on the audience rather than actors, as in this specific advert their is a real woman who actually tries out the Colgate total and sees improvements in her teeth after a day her mouth, so she was impressed. The audience knows that this toothpaste does work as the women had tested it out also because they are real people the audience knows the information is reliable and trustworthy. This budget will cost less than the normal adverts as the location is set in a shopping center which is not too much to be hired and also the the man just stops people in trying it out so they don't need to pay for the cast.
Talking heads
The mood text setting in this advert is normal, it has different people just giving their opinions on Glasses direct as to whether they like it or not, most people give their testimonials as to loving glasses direct for various reasons, this advert is memorable as the way that advert has been filmed one person every time on screen and then the next person.This type of advert influences the audience as real people talk one by one about their experience and what they think, so the audience will be interested as it is all positive opinions about glasses direct said by each and every person on screen. They are trying to say that glasses direct are very good in terms of prices, the excellent service, putting their customers first etc. They show this positive feedback by having various opinions from the people who have been to glasses direct. The information we gain is that glasses direct is an excellent service which has amazing prices even branded glasses. The interesting factor about this advert is real people giving their opinions about it so it is not false information.
Stand alone
The mood text setting in this advert is having fun and enjoying your Christmas, shopping with Marks and Spencer, its also trying to show the different types of clothing M&S offer through different men, woman and children, this advert is memorable as it is only based on the Christmas theme with thick comfy jumpers and knitwear. Also having the Christmas song in the background makes it more memorable. As the theme is based on Christmas. This advert makes is interesting for the audience to watch by using a variety of people between different ages and gender, it also show the clothing they offer as people are wearing it in the advert, the key factor which interests me as an audience is the the whole Christmas feel with the song and the ladies throwing snowballs at you in the beginning of the advert shown at 0:04, it makes you feel as though Christmas is nearby and also the winter atmosphere. The information we gain from this advert is the what types of clothing M&S offer in the Christmas month.
Series
The mood text setting in these two adverts is just having a normal conversation between the two men and the woman and showing that BT broadband is now four times faster than any other broadband, these tree appear to be in nearly all BT adverts to make it like a mini series. These two adverts are memorable as it is not trying to promote you the broadband directly but they are showing they are using the broadband and that it is faster, also having a mini series of the advert makes it interesting to watch the advert. Series of ads benefits the audience as firstly when watching one of the advert they are interested in watching the next as it links together, and has the same characters throughout the series of the advert, also secondly it benefits them as they end up taking all the services through the various series of advert which BT offers. Each character in the BT advert has a different role, the main person is the man who is trying to promote BT infinity to the other two characters the main character is funny and this is what engages the audience to watch the advert. The information we gain is BT infinity is four times faster than the normal broadband this is said at 0:17 in the advert by the main character. The interesting factor about this advert is that the three characters are used throughout the BT adverts to promote faster broadband services.
Humorous
The mood text setting is humorous as in the video it shows a woman just pulling the skittles off her eyebrows, at 0:13 which is not very common to do, so it is hilarious, this advert makes it memorable as the way the woman casually pulls the skittles off her eyebrows. And at the end where it says "pluck the rainbow and taste the rainbow", shows the skittles packet and a rainbow at 0:29. The audience for this advert are teenagers and adults aged between 14-30 year old this is because this is the age range where people most likely are to eat sweets such as skittles also, i feel because it uses a young girl in the advert, having the skittles stuck on to her eyebrows shows that the target audience for this advert will be very young. the information we gain from this advert is skittles has a variety of colors just like the rainbow. The humorous affect of this advert is the lady pulling the skittles off the girls eyebrows and eating them.
Surreal
The mood text setting is very serious and deep tone, as the man speaking in the back is portrayed to me as a muscular and strong tone guy you can tell this in the video, as in the beginning he says i'll tell you what and an expression of a man is shown rolling his eyes up, and looking very serious this is shown at 0:16. This advert makes it memorable as they have used horses in the sea which is unique and different and also having the mans deep tone voice speaking through the beginning and the end. What this advert says about the brand that do not care about anything, good things comes those people who drink the Guinness drink. Also the people who wait are the people who get the best. When drinking the drink you feel peace and you feel a much happier person. For example in the advert it shows men having fun in the water together this is shown at 1:10 in the advert.
Dramatic
The mood text setting is very serious and dramatic as their is that one red button you press and the whole scene changes at 0:14 when the man pushes the red button and ambulances coming to take the man, cars trying to shoot the man etc, the scene turns serious. This advert makes it memorable as by just pressing that one red button the whole scene changes and their is so much going on. The camera shots uses in this advert mostly throughout is long shots of the whole scenery being created and close ups of peoples face reaction as to what is happening in front of them. This directly appeals to the audience as when pressing the red button in a matter of a split second the whole scenery changes for example at 0:15 you see the ambulance with their siren on coming out of the van, it shows, how the scenery dramatically changes which is appealing to the audience also the sound and background beats used makes it a suspense of what is going to happen next which makes the target audience more interested on watching the advert People can relate to these situations as their are always many careless people out their driving weird, their is also cyclist who think they can take up the whole street making it harder for drivers to drive and causing chaos, this is how the audience can relate to this advert.
Parody
The mood text setting is trying to portray that you are fine, so i would say bit of annoyingness as the boy thinks his dad is annoying every time he bumps into him he says "nah you're alright" because he doesn't want to do anything with his dad, but when they are at McDonald's, they are together as McDonald advert is trying to say that they bring your loved one closer and McDonald's is what everyone has in common. This is shown at 0:55 where they are sitting in McDonald's together. This advert is memorable as it shows the bonding which you may have with your family but when it comes to Mcdonalds everyone has something in common. The audience for this advert is people who like to eat McDonald's, also the people who like eating fast food. The information i found out from this specific advert is that although you fight with everyone when it comes to eating McDonald s they have the same in common this is shown at 0:57.
Form:
Realist narrative
The mood text setting in this advert is very serious and emotional it makes you realize that this can happen to anyone, it shows you the signs of stroke and tells you to act fast, this is like a real story as first the lady is perfectly fine sitting their smiling shown at 0:02 and then slowly it shows that her face falls onto one side and her speaking is not clear shown at 0:20. Thereafter her arms drops at 0:27, and so on. This advert makes it memorable as the way the woman acts looks very real and makes you think what the signs of a stroke are. The information you gain from this advert is that you should act fast when stroke arrives, the advert clearly explains what you should do when stroke comes your way. This advert shows the audience how to prevent stroke, the advert shows the signs of stroke and what you actions you should take at the time. My audience will use this as a reminder as they will know exactly what to do when a stroke arrives.
Anti-realist narrative
The mood text setting in this advert is animated and has no mood it shows the chewits crocodile who eats rubber, plastic wellington boots, then he eats the plastic boat and thereafter eats the car tires to show that if you can eat all these then you will be able to eat chewits as it is chewer then all of them an example is shown at 0:05 when the crocodile eats the wellington boats. This advert makes it memorable as its not real for a crocodile to come and eat wellington boots or a car tire but also the fact that their is no crocodiles that walk around on the road and streets casually. Its also memorable because it is animated and is something different and unique. This type of form constructs a brand identity for chewits, as it shows the animated crocodile used in the chewits brand, so it promotes the confectionery very well, it also shows how chewy chewits are that has been shown on the advert clearly. This appeals to younger target audience aged between 7-14 year old as it is an animated advert which tells a story and this relates very well to the younger generation target audience.
Animation
The mood text setting is normal at first but then all of a sudden the man on the computer gets shocked and surprise that one of his eyes turns bigger than the other this is shown at 0:30, after he gives up on his work as his screen is full of different pop ups and also the phones are ringing constantly. When he gets up he walks to the vending machine getting stabbed at the back, he feels pain but as soon as he takes a bite of the kit kat he feels ease and there's a smile on his face shown at 1:51. This advert makes it memorable as it is animated and also the way the man feels after taking one bite of the kit kat chocolate. Using the animation allows the institution to achieve and attract the younger age range target audience from 7-14 year old it also makes it very easy in terms of putting the advert together as it is animated. This would be beneficial as mostly the younger target audience love their chocolates and crisps, so aiming it through the animation attracts the younger aged audience as younger target audience also love to watch animated programmes, it also makes it unreal which sometimes looks good in adverts rather than using real people and setting.
Documentary
The mood text setting in this advert is normal it is trying to promote and persuade you that Colgate total toothpaste cleans better than normal toothpaste the woman gets it tested as the man scans her teeth with toothpaste she normally uses and see that the bacteria in her teeth is high after a day trying the Colgate total toothpaste she gets her teeth scanned again and the bacteria in her teeth is low, this is shown 0:20 where she says whereas all that bacteria, I'm impressed. This advert is memorable as it clearly shows the difference between normal toothpaste and Colgate total toothpaste, it also makes you believe that this toothpaste is better than others as it had been tested in the advert itself. Real people are the influence on the audience rather than actors, as in this specific advert their is a real woman who actually tries out the Colgate total and sees improvements in her teeth after a day her mouth, so she was impressed. The audience knows that this toothpaste does work as the women had tested it out also because they are real people the audience knows the information is reliable and trustworthy. This budget will cost less than the normal adverts as the location is set in a shopping center which is not too much to be hired and also the the man just stops people in trying it out so they don't need to pay for the cast.
Talking heads
The mood text setting in this advert is normal, it has different people just giving their opinions on Glasses direct as to whether they like it or not, most people give their testimonials as to loving glasses direct for various reasons, this advert is memorable as the way that advert has been filmed one person every time on screen and then the next person.This type of advert influences the audience as real people talk one by one about their experience and what they think, so the audience will be interested as it is all positive opinions about glasses direct said by each and every person on screen. They are trying to say that glasses direct are very good in terms of prices, the excellent service, putting their customers first etc. They show this positive feedback by having various opinions from the people who have been to glasses direct. The information we gain is that glasses direct is an excellent service which has amazing prices even branded glasses. The interesting factor about this advert is real people giving their opinions about it so it is not false information.
Stand alone
The mood text setting in this advert is having fun and enjoying your Christmas, shopping with Marks and Spencer, its also trying to show the different types of clothing M&S offer through different men, woman and children, this advert is memorable as it is only based on the Christmas theme with thick comfy jumpers and knitwear. Also having the Christmas song in the background makes it more memorable. As the theme is based on Christmas. This advert makes is interesting for the audience to watch by using a variety of people between different ages and gender, it also show the clothing they offer as people are wearing it in the advert, the key factor which interests me as an audience is the the whole Christmas feel with the song and the ladies throwing snowballs at you in the beginning of the advert shown at 0:04, it makes you feel as though Christmas is nearby and also the winter atmosphere. The information we gain from this advert is the what types of clothing M&S offer in the Christmas month.
Series
The mood text setting in these two adverts is just having a normal conversation between the two men and the woman and showing that BT broadband is now four times faster than any other broadband, these tree appear to be in nearly all BT adverts to make it like a mini series. These two adverts are memorable as it is not trying to promote you the broadband directly but they are showing they are using the broadband and that it is faster, also having a mini series of the advert makes it interesting to watch the advert. Series of ads benefits the audience as firstly when watching one of the advert they are interested in watching the next as it links together, and has the same characters throughout the series of the advert, also secondly it benefits them as they end up taking all the services through the various series of advert which BT offers. Each character in the BT advert has a different role, the main person is the man who is trying to promote BT infinity to the other two characters the main character is funny and this is what engages the audience to watch the advert. The information we gain is BT infinity is four times faster than the normal broadband this is said at 0:17 in the advert by the main character. The interesting factor about this advert is that the three characters are used throughout the BT adverts to promote faster broadband services.
Monday, 21 October 2013
Advert techniques and association
Overt: Open/ Obvious
Hidden message
This advert is aimed towards male and female, aged between 15-50 year olds, it is aimed towards most people living in England as this is a network that is based around England. The class of who this advert is aimed at is middle class, and the social economic groups I feel this advert is aimed towards is C1 and C2. This technique works when portraying the advert, through a hidden message as other ways of doing adverts are to film things which would interest and attract the viewers for instance this advert uses pony dancing and doing the moon walk backwards, this is shown clearly at 0:28 when the pony does a moon walk, this is something so different and unique and catches peoples attention, this advert has nothing to do with 3G network. But still is very eye catching and unique when the pony is dancing it shows they have freedom but when the track comes the pony stops dancing this is clearly shown at 0:43 when the pony stops dancing. This advert is effective to its target audience as it is very different and unique, no adverts show pony's dancing, it is very surreal but also very eye catching through the upbeat music.
Overt message
This is advert I feel is aimed towards male and a female audience, the age I feel this advert is targeted is 16-45 year olds, I feel that this advert is aimed towards a wide range of audience across the globe as it all about shipping clothing and furniture, i feel that this advert is aimed towards middle class, as high class people would shop in designer wear or branded wear clothing and furniture. The social economic group is C1. This technique has established it is an overt advert which means, the message is told again and again in the advert this is to let every viewer know what the advert specifically is, This advert works to engage its target audience as it is humorous as well as it sticks into your head as the slogan "ship my pants" is said time and again in the advert in the advert at 0:12 you can clearly hear the woman saying it and there after at the man says it again "you can ship your pants" it is obvious that this advert is an overt advert. And works well as it is very funny but also gets the message across very clearly.
Emotional responses
Solution to a problem
This advert is aimed towards a male audience, aged between 18-35 year olds who want to keep fit and healthy, I feel its aimed towards a male audience as the advert consists of men running on treadmills, This advert shows the technique of a solution to a problem as the advert is about how lucozade keeps you going for longer than water does, when you are running on the treadmill and you get dehydrated and less energised if you drink lucozade straight away then you can still run, feel energised and keep going. Whereas if you drink water you wont be able to carry on for much longer as your body cant take it, and your energetic level drops. In the advert at 0:33 shows the man falling to the ground after drinking water, whereas at 0:40 it shows another man drinking lucozade and is still running on the treadmill, at 0:46 you can clearly see that the people drinking lucozade are still on the treadmills whereas people who were drinking water there was only one person left on the treadmill, which shows that lucozade helps you better dehydrated and energised when running or doing any king of sport. This advert is aimed towards middle class, and the social economic group i feel this advert belongs to is C1 and C2. Overall I feel this advert has shown the technique as the solution to the problem is having lucozade rather than having water when doing any sport. The advert clearly shows that Lucozade beats water when doing sport. At the end of the advert at 0:59 it clearly says that lucozade hydrates and fuels you better than water, which means lucozade wins over water. The last man standing on the treadmill was clearly shown that it was the man that drank lucozade.
Concern and fear
This advert is aimed towards male and a female audience, aged above 18 years old, the location this advert is targeted at is England as NHS is only based around the whole of England. This advert is shown as the technique of fear and concern as its about what Alcohol can do to you, your health worsens when you drink alcohol and it is you as an individual to choose what you do. This advert shows concern as it makes you wonder that does this really happen when you drink alcohol and how bad alcohol is for you. The advert clearly shows that alcohol is bad for your health as firstly you choose the alcohol over water shown at 0:17, secondly you loose your appetite of eating this is shown at 0:25 when the man gets up as he doesn't want to eat. Thirdly alcohol shows a negative affect of how your body reacts as you stumble and your vision is not clear this is shown in the advert at 0:31 when the man stumbles and falls to the ground. Lastly too much alcohol can also make you throw up, shown at 0:37 in the advert. This advert is aimed towards middle class and the social economic group which this advert is aimed towards is C2 and D. Overall I feel this advert shows its technique to its target audience as it overall shows the message across about how and what alcohol can do to you. It also is very direct towards the audience as it says "your choice" so it refers to you of making the right choice when it comes to drinking alcohol. It lies up to you as to what you choose, but this advert shows the consequences of drinking alcohol to make you aware of it.
Celebrity endorsement
This advert is made for both male and female aged between 16-40 year olds, I feel this advert is aimed towards middle class and the social economic group which this advert belongs to is group A, as it has celebrity enhancing the product. Celebrity endorsement is used in this advert to show and promote the viewers that pepsi gives you energy, and that pepsi is a good drink. Celebrity endorsement enhances the advert even more as you feel that a celebrity is drinking pepsi then I should try it out too, many people have follow celebrity as their role models so they maybe be enhanced to drinking pepsi if this is the case. I think the message of this advert is hidden as you cannot tell that this advert is promoting pepsi, the whole video mostly consists of Beyonce dancing from 0:18 to 0:53 is Beyonce dancing, the only time the pepsi is being promote is right at the beginning and right at the end, in the beginning at 0:09 the pepsi is promoted when Beyonce picks up a can of pepsi and drinks it, lastly at the end at 0:52 when Beyonce looks at herself in the mirror and an over voice saying embrace your past, but live for now and shows her walking off drinking pepsi. The advertising agency should consider when choosing a celebrity to advertise a product, they should look out for where the celebrity lives so if it will reach to wide a range of audience across all countries or to a minimum amount of people, as to how their personality is so if they are very harsh and hard, or sweet and bubbly, I would portray Beyonce as a friendly energetic woman, her smile and dance shows it all in the advert. Also the advertising agency should consider if audience aspire to be like these celebrity's or the perspective on how they see that celebrity, they also should see how famous they are and their identity background, Beyonce is a role model to many, so I feel this advert would not be successful or promoted without her.
Hidden message
This advert is aimed towards male and female, aged between 15-50 year olds, it is aimed towards most people living in England as this is a network that is based around England. The class of who this advert is aimed at is middle class, and the social economic groups I feel this advert is aimed towards is C1 and C2. This technique works when portraying the advert, through a hidden message as other ways of doing adverts are to film things which would interest and attract the viewers for instance this advert uses pony dancing and doing the moon walk backwards, this is shown clearly at 0:28 when the pony does a moon walk, this is something so different and unique and catches peoples attention, this advert has nothing to do with 3G network. But still is very eye catching and unique when the pony is dancing it shows they have freedom but when the track comes the pony stops dancing this is clearly shown at 0:43 when the pony stops dancing. This advert is effective to its target audience as it is very different and unique, no adverts show pony's dancing, it is very surreal but also very eye catching through the upbeat music.
Overt message
This is advert I feel is aimed towards male and a female audience, the age I feel this advert is targeted is 16-45 year olds, I feel that this advert is aimed towards a wide range of audience across the globe as it all about shipping clothing and furniture, i feel that this advert is aimed towards middle class, as high class people would shop in designer wear or branded wear clothing and furniture. The social economic group is C1. This technique has established it is an overt advert which means, the message is told again and again in the advert this is to let every viewer know what the advert specifically is, This advert works to engage its target audience as it is humorous as well as it sticks into your head as the slogan "ship my pants" is said time and again in the advert in the advert at 0:12 you can clearly hear the woman saying it and there after at the man says it again "you can ship your pants" it is obvious that this advert is an overt advert. And works well as it is very funny but also gets the message across very clearly.
Emotional responses
Solution to a problem
This advert is aimed towards a male audience, aged between 18-35 year olds who want to keep fit and healthy, I feel its aimed towards a male audience as the advert consists of men running on treadmills, This advert shows the technique of a solution to a problem as the advert is about how lucozade keeps you going for longer than water does, when you are running on the treadmill and you get dehydrated and less energised if you drink lucozade straight away then you can still run, feel energised and keep going. Whereas if you drink water you wont be able to carry on for much longer as your body cant take it, and your energetic level drops. In the advert at 0:33 shows the man falling to the ground after drinking water, whereas at 0:40 it shows another man drinking lucozade and is still running on the treadmill, at 0:46 you can clearly see that the people drinking lucozade are still on the treadmills whereas people who were drinking water there was only one person left on the treadmill, which shows that lucozade helps you better dehydrated and energised when running or doing any king of sport. This advert is aimed towards middle class, and the social economic group i feel this advert belongs to is C1 and C2. Overall I feel this advert has shown the technique as the solution to the problem is having lucozade rather than having water when doing any sport. The advert clearly shows that Lucozade beats water when doing sport. At the end of the advert at 0:59 it clearly says that lucozade hydrates and fuels you better than water, which means lucozade wins over water. The last man standing on the treadmill was clearly shown that it was the man that drank lucozade.
Concern and fear
This advert is aimed towards male and a female audience, aged above 18 years old, the location this advert is targeted at is England as NHS is only based around the whole of England. This advert is shown as the technique of fear and concern as its about what Alcohol can do to you, your health worsens when you drink alcohol and it is you as an individual to choose what you do. This advert shows concern as it makes you wonder that does this really happen when you drink alcohol and how bad alcohol is for you. The advert clearly shows that alcohol is bad for your health as firstly you choose the alcohol over water shown at 0:17, secondly you loose your appetite of eating this is shown at 0:25 when the man gets up as he doesn't want to eat. Thirdly alcohol shows a negative affect of how your body reacts as you stumble and your vision is not clear this is shown in the advert at 0:31 when the man stumbles and falls to the ground. Lastly too much alcohol can also make you throw up, shown at 0:37 in the advert. This advert is aimed towards middle class and the social economic group which this advert is aimed towards is C2 and D. Overall I feel this advert shows its technique to its target audience as it overall shows the message across about how and what alcohol can do to you. It also is very direct towards the audience as it says "your choice" so it refers to you of making the right choice when it comes to drinking alcohol. It lies up to you as to what you choose, but this advert shows the consequences of drinking alcohol to make you aware of it.
Celebrity endorsement
This advert is made for both male and female aged between 16-40 year olds, I feel this advert is aimed towards middle class and the social economic group which this advert belongs to is group A, as it has celebrity enhancing the product. Celebrity endorsement is used in this advert to show and promote the viewers that pepsi gives you energy, and that pepsi is a good drink. Celebrity endorsement enhances the advert even more as you feel that a celebrity is drinking pepsi then I should try it out too, many people have follow celebrity as their role models so they maybe be enhanced to drinking pepsi if this is the case. I think the message of this advert is hidden as you cannot tell that this advert is promoting pepsi, the whole video mostly consists of Beyonce dancing from 0:18 to 0:53 is Beyonce dancing, the only time the pepsi is being promote is right at the beginning and right at the end, in the beginning at 0:09 the pepsi is promoted when Beyonce picks up a can of pepsi and drinks it, lastly at the end at 0:52 when Beyonce looks at herself in the mirror and an over voice saying embrace your past, but live for now and shows her walking off drinking pepsi. The advertising agency should consider when choosing a celebrity to advertise a product, they should look out for where the celebrity lives so if it will reach to wide a range of audience across all countries or to a minimum amount of people, as to how their personality is so if they are very harsh and hard, or sweet and bubbly, I would portray Beyonce as a friendly energetic woman, her smile and dance shows it all in the advert. Also the advertising agency should consider if audience aspire to be like these celebrity's or the perspective on how they see that celebrity, they also should see how famous they are and their identity background, Beyonce is a role model to many, so I feel this advert would not be successful or promoted without her.
Wednesday, 16 October 2013
Codes and Conventions
Evian Advert- Live young
In this Evian advert their are many camera angles used in this firstly it starts with a log shot of the whole area at 0:00 in the advert then it straight away jumps to a close up of a man at 0:03 then their is another close up were the man is looking through the small side mirror on a car and sees his reflection as a baby, at 0:09. Then on a big mirror their is a long shot on the guy showing his reflection as a baby this is shown clearly at 0:17 in the advert, this advert is to show Drinking evian water will let you live young. The Iconography of this advert is the Evian name, and the the logo shown on the Evian water bottle, by having Iconography it will make people realise the brand and makes the product more well known at 1:11 in the advert it shows how all the Evian bottles are ans also at 0:14 it shows the "Evian" branding (logo) at the slogan "Live young". The editing done on this advert is very good as this advert shows its purpose, every time you see your reflection you see yourself as a young toddler also because the music goes with every beat and move which the mens and woman's do this is shown clearly in the advert at 0:49. Also the Editing is done very good as the music cuts to different shot in every beat this is shown at 0:55 to the shot at 0:56. The lighting used in this advert is very natural it is all done in day light which is better than having lighting used, you can tell this advert is done all in natural day light lighting as in the advert it shows the girls and boys dancing while seeing their reflection but also in the reflection it is shown clearly that their is ray of sunlight, this is shown at 0:58 in the video. The sound used in this advert is very high pitched throughout the video it was pure music with a lot of upbeat music instruments, until right at the end when it says "Evian, Live young" in a low pitch and quiet sound. Their was barely any computer graphics used in this advert which makes it more interesting to watch as it was done filming the computer graphics used was done very cleverly as the only graphics used was the reflection of the men and women as toddlers which you cannot tell it was done through graphics on the computer and right at the end of showing the Evian bottle and brand logo. The special effects are not clearly shown in this advert as i feel no special effects was used, they made this advert more natural by doing most the advert by filming it live.
Skittles Avert- Touch the rainbow
In this advert it first starts with a log shot, i feel in an office as their is man on the computer and long shot of a woman and man coming toward the man sitting on the computer, also all over this pace is book shelves with lots of books and paper work throughout from 0:00-0:05 it is constantly a mid shot until at 0:06 their is a mid shot of the man sitting on the computer. The woman is trying to prove the man standing with her that the other man on the computer, that if he touches anything it turns into skittles. So he then proves it by touching a stapler, and this then turns into skittles this is shown at 0:08, where it is a mid shot, most of the shots used in this advert is mid shot and some places their are uses of long shot, but disappointing thing about this advert is their is no use if close ups in this advert, i feel by having close ups in advert promotes the product even more whether it shows the product or if their is a facial expression of someone. The iconography used in this advert is the famous rainbow, as because skittles are all different colours, and flavours the logo of skittles is having the writing "Skittles" in big bold font in white with a rainbow shown on top, the iconography is shown clearly in this advert at the end of the advert at 0:43. The editing in advert is alight it could have been done better as it doesn't change from a shot to another shot very often and from the beginning till the middle of the advert is constant mid shots, their is not a variety of different camera angles and movement in this advert which doesn't interest me as a viewer of buying this product. The lighting used is artificial light, the lighting is quite dull, no extra lighting was used when filming this, you can tell that the lighting in the room that this is being filmed in not very good as at 0:18 on the back of this shot you can see that all the lighting is at the back of them and no light barely on top of them that is why the atmosphere of this advert as a whole feels very dark. The sound in this advert used is the man speaking to the lady and woman most of the time and the woman asking the man questions. you can also hear lightly people muttering in the background of the video I can hear it clearly in the video at 0:27. In this advert their was no use of music at all, all of it was spoken by the man who is sitting at the computer, it was all spoken with no music. That is why this advert is not very exciting or interesting as there is no music used. The computer graphics and special affects is the only positive effects of this advert as it has been very good and been done in a very clever thought, the bit which interests me is when the man touches everything it turns into skittles, so in the advert, at some point it shows when the man gets angry and pushes his hands down the table and their after is a mountain of skittles this is shown at 0:41.
Other conventions used for advertising
Shock and surprise- Is when you are surprised or a sudden action which takes place, also shock and surprise can sometime also mean when something scares you or is heartbreaking, for example the stroke advert shocks you as it is heartbreaking.
Annoyingness/ catchiness is something which is very annoying but also sticks into your head for example the Go compare guy, is a very annoying person but he stick to your mind because of the way he dresses and speaks.
Celebrity endorsement is when you use celebrity's to promote your advert, the use of celebrity endorsement is because that person is recognizable, famous and sometimes maybe role models to people. This Pepsi advert has Beyonce dancing in order to promote Pepsi.
Music is having music in your advert, everyone listens to music whether it is hip hop, classic etc. This advert has an lively upbeat music which makes target audience identify and entertain the advert and makes the advert as a whole interesting to watch.
Catch strong music is a slogan which may stick in to your head, when listening to music which have a strong message behind it, it always tends to stick in your head for instance the kit kat advert, the slogan "have a break, have a kit kat".
Aspiration is when you have a hope or an ambition to achieve something. Or aspire to be like someone who is a role model to you.
Humor is when something that is funny, its also something that is meant to be a joke or just to basically to make you make you laugh for example the overt advert message "ship my pants" is very hilarious and makes you laugh.
Animal factor is when an animal is included to promote an advert, or an animal is simply used to do something, for instance sponsor a dog advert is very heartbreaking as you see the innocent dogs and you just feel you should sponsor a dog.
Nostalgia something that makes you sentimental and emotional for a period of time in the past, for example when their was a war in Syria and you would see traumatic and terrifying images of adults and children which make you very emotional and is heartbreaking to you.
Intertextuality is when other parts of a soap, movie, drama are used in other media texts such as adverts, the coca cola advert promotes the Skyfall movie, by having a game down in the train station just like how the movie has.
In this Evian advert their are many camera angles used in this firstly it starts with a log shot of the whole area at 0:00 in the advert then it straight away jumps to a close up of a man at 0:03 then their is another close up were the man is looking through the small side mirror on a car and sees his reflection as a baby, at 0:09. Then on a big mirror their is a long shot on the guy showing his reflection as a baby this is shown clearly at 0:17 in the advert, this advert is to show Drinking evian water will let you live young. The Iconography of this advert is the Evian name, and the the logo shown on the Evian water bottle, by having Iconography it will make people realise the brand and makes the product more well known at 1:11 in the advert it shows how all the Evian bottles are ans also at 0:14 it shows the "Evian" branding (logo) at the slogan "Live young". The editing done on this advert is very good as this advert shows its purpose, every time you see your reflection you see yourself as a young toddler also because the music goes with every beat and move which the mens and woman's do this is shown clearly in the advert at 0:49. Also the Editing is done very good as the music cuts to different shot in every beat this is shown at 0:55 to the shot at 0:56. The lighting used in this advert is very natural it is all done in day light which is better than having lighting used, you can tell this advert is done all in natural day light lighting as in the advert it shows the girls and boys dancing while seeing their reflection but also in the reflection it is shown clearly that their is ray of sunlight, this is shown at 0:58 in the video. The sound used in this advert is very high pitched throughout the video it was pure music with a lot of upbeat music instruments, until right at the end when it says "Evian, Live young" in a low pitch and quiet sound. Their was barely any computer graphics used in this advert which makes it more interesting to watch as it was done filming the computer graphics used was done very cleverly as the only graphics used was the reflection of the men and women as toddlers which you cannot tell it was done through graphics on the computer and right at the end of showing the Evian bottle and brand logo. The special effects are not clearly shown in this advert as i feel no special effects was used, they made this advert more natural by doing most the advert by filming it live.
Skittles Avert- Touch the rainbow
In this advert it first starts with a log shot, i feel in an office as their is man on the computer and long shot of a woman and man coming toward the man sitting on the computer, also all over this pace is book shelves with lots of books and paper work throughout from 0:00-0:05 it is constantly a mid shot until at 0:06 their is a mid shot of the man sitting on the computer. The woman is trying to prove the man standing with her that the other man on the computer, that if he touches anything it turns into skittles. So he then proves it by touching a stapler, and this then turns into skittles this is shown at 0:08, where it is a mid shot, most of the shots used in this advert is mid shot and some places their are uses of long shot, but disappointing thing about this advert is their is no use if close ups in this advert, i feel by having close ups in advert promotes the product even more whether it shows the product or if their is a facial expression of someone. The iconography used in this advert is the famous rainbow, as because skittles are all different colours, and flavours the logo of skittles is having the writing "Skittles" in big bold font in white with a rainbow shown on top, the iconography is shown clearly in this advert at the end of the advert at 0:43. The editing in advert is alight it could have been done better as it doesn't change from a shot to another shot very often and from the beginning till the middle of the advert is constant mid shots, their is not a variety of different camera angles and movement in this advert which doesn't interest me as a viewer of buying this product. The lighting used is artificial light, the lighting is quite dull, no extra lighting was used when filming this, you can tell that the lighting in the room that this is being filmed in not very good as at 0:18 on the back of this shot you can see that all the lighting is at the back of them and no light barely on top of them that is why the atmosphere of this advert as a whole feels very dark. The sound in this advert used is the man speaking to the lady and woman most of the time and the woman asking the man questions. you can also hear lightly people muttering in the background of the video I can hear it clearly in the video at 0:27. In this advert their was no use of music at all, all of it was spoken by the man who is sitting at the computer, it was all spoken with no music. That is why this advert is not very exciting or interesting as there is no music used. The computer graphics and special affects is the only positive effects of this advert as it has been very good and been done in a very clever thought, the bit which interests me is when the man touches everything it turns into skittles, so in the advert, at some point it shows when the man gets angry and pushes his hands down the table and their after is a mountain of skittles this is shown at 0:41.
Other conventions used for advertising
Shock and surprise- Is when you are surprised or a sudden action which takes place, also shock and surprise can sometime also mean when something scares you or is heartbreaking, for example the stroke advert shocks you as it is heartbreaking.
Annoyingness/ catchiness is something which is very annoying but also sticks into your head for example the Go compare guy, is a very annoying person but he stick to your mind because of the way he dresses and speaks.
Celebrity endorsement is when you use celebrity's to promote your advert, the use of celebrity endorsement is because that person is recognizable, famous and sometimes maybe role models to people. This Pepsi advert has Beyonce dancing in order to promote Pepsi.
Music is having music in your advert, everyone listens to music whether it is hip hop, classic etc. This advert has an lively upbeat music which makes target audience identify and entertain the advert and makes the advert as a whole interesting to watch.
Catch strong music is a slogan which may stick in to your head, when listening to music which have a strong message behind it, it always tends to stick in your head for instance the kit kat advert, the slogan "have a break, have a kit kat".
Aspiration is when you have a hope or an ambition to achieve something. Or aspire to be like someone who is a role model to you.
Humor is when something that is funny, its also something that is meant to be a joke or just to basically to make you make you laugh for example the overt advert message "ship my pants" is very hilarious and makes you laugh.
Animal factor is when an animal is included to promote an advert, or an animal is simply used to do something, for instance sponsor a dog advert is very heartbreaking as you see the innocent dogs and you just feel you should sponsor a dog.
Nostalgia something that makes you sentimental and emotional for a period of time in the past, for example when their was a war in Syria and you would see traumatic and terrifying images of adults and children which make you very emotional and is heartbreaking to you.
Intertextuality is when other parts of a soap, movie, drama are used in other media texts such as adverts, the coca cola advert promotes the Skyfall movie, by having a game down in the train station just like how the movie has.
Friday, 11 October 2013
Characteristics of Advertising
Benefits offered:
This advert
benefits the product as it helps raise the importance of Belvita breakfast at
0:06 in the video the little boy says that Belvita helps his dad through crazy mornings.
This means that Belvita will help you through your mornings, and it is an on
the go biscuit which will help you keeping fuller than any other biscuits or
bar. The benefit also about this advert is it shows that the biscuit is a
healthy filling snack as at 0:24 it says “Belvita is Real fruit. Whole grain.
And Source of Fibre.” So it helps you get through your busy mornings. These
benefits have been emphasized as this is what is unique about this Belvita
biscuit because it is a on the go snack, it raises awareness to many people and
also because it keeps you fuller than any other biscuit or bar would do. The
pitfalls that the advert may have, which may be ignored is, it may contain nuts
in the Belvita biscuit, which lots of people are allergic too.
Advantages over other similar products:
The advantage
over other similar products is this biscuit is designed for your breakfast, to
be quick, easy and on the go. This advantage of this Belvita biscuit is it has
all the nutrients which no other breakfast bar or biscuit would have this is
shown at 0:24 “Real Fruit. Whole Grain. Source of fibre.” Belvita biscuit will
keep you going on your busy mornings whereas other biscuits make you feel Hungary
quicker. Also it is an advantage over other product as in the advert at 0:10 it
shows that the little boy’s dad cuts the traffic through in the mornings by eating
Belvita breakfast biscuit. This is an advantage over other products as again it
helps you through your busy days and keeps you full for longer.
USP:
USP This product is very unique to other products in many ways firstly this Belvita biscuit will help you get through your busy mornings as in the advert this is told by the little boy at 0:06, no other breakfast biscuit is better than Belvita as biscuit helps you through your mornings whereas other breakfast biscuits makes you hungry quicker. The advert shows that Belvita biscuits are good for you and very unique as at 0:14 it shows that the man is buried under lots of paper work but Belvita biscuit will help him get through it, overall this product is unique as it has all the nutrients needed to keep you going through your busy mornings and keeps you fuller than any other biscuit would. My opinion about this Belvita breakfast is that I think it is truly unique than any other breakfast biscuits as it does keep you going through your mornings and also is very tasty and can be eaten on the go, if you haven’t got time on your hands. I think the USP of Belvita breakfast biscuit is valid as it all what is said in the advert is true.
Lifestyle appeal:
I feel that
the target audience for this specific product is more aimed towards men and
woman aged between 19- 45 year old who are working full time and haven’t got
time to sit and eat; they have to eat something on the go, which Belvita
biscuit allows you to do. As In the advert it shows the man getting buried
through his paperwork and hasn't got time to eat so eating Belvita biscuit helps
him through his busy, crazy mornings. This is shown at 0:15 in the advert. The
target audience for this product is of all ethnics as it doesn't contain
anything which any religions cant possible have it all natural fruits. Also I feel
it is aimed towards working people as never have time to spear and deals with
their boss, this is shown and told at 0:18 in the advert. I feel the product is
very aspirational towards lifestyle as it is very healthy and includes all the
nutrients needed to keep you going through your mornings this is shown at 0:24
as it say “Real Fruit. Whole Grain. Source of fibre.” Also says “part of your
complete breakfast” meaning you won’t need to have anything else with this
biscuit as this biscuit on its own will keep you going.
Brand identity:
Brand identity:
Brand identity of the Belvita breakfast biscuit, is that it’s
unique and different to other biscuits because it keeps you going for longer
than any other biscuits, at 0:06 the little boy say “my dad eats Belvita
breakfast to keep him through his crazy mornings”. This is a unique breakfast
biscuit as it has all the nutrients possible to keep you going through your
busy mornings no other biscuits have that much nutrient than Belvita breakfast
biscuits. At 0:22 the advert shows that the Belvita breakfast biscuit has real,
whole grain and source of fibre” in order to keep you feeling less hungry
quicker.
Benefits offered:
The benefits offered in this advert is that it is snack which is healthy for you, in the advert it mentions that this advert has seventy percent less fat than the other walkers crisp, this shown at 0:08 in the video. This baked crisp is a snack which is crunchy and nicer, and better than any other crisps, it is healthy food, and is not nothing which will keep you lazy or make you feel fat, this crisp is better as the crisps are shaped as stars so it makes it interesting to eat, and for little children they find it very different and unique. In the advert it shows that this is a unique baked crisp which comes in a shape of a form and comes in three different flavors, so their is something for everyone this is at 0:29 where it shows the three different flavors it offers. These benefits have been emphasized to show customers that these baked star crisps has seventy percent less fat than any other crisps, the pitfall which maybe ignored in this advert is that the baked star crisp may have traces of fat which are not shown, as this may change peoples mind in buying it.
Advantages over other similar products:
Advantages over other similar products is that this baked crisp has seventy percent less fat than any other crisps, this baked star crisp is healthier than any other crisps offered in walker this is shown in the advert at 0:09 where the lady says that the baked stars have seventy percent less fat. Another advantage of baked star crisps than any other products is that this baked crisp is in a form of a shape which is different and unique than any other crisps. The baked star crisps are shown at 0:05 in the advert, where it shows the baked crisps. Another advantage i would say about this product than other similar products is that the baked crisp comes in three flavors so their is something for everyone, not all crisps offer different flavors. The contrast with this product to other similar products is that many crisps are baked nowadays as this helps in eating healthy and maintaining a good lifestyle.
USP:
USP, the unique selling point for this specific baked star crisps is that this baked crisps, are seventy percent less fat than any other crisps, this is shown at 0:08. where the lady clearly mentions that this baked star crisp has seventy percent less fat than any other crisp, which means they are healthy and maintain you with good healthy lifestyle, also another unique selling point about this product is that these baked crisps are shaped in a form of stars which are different than other crisps which are normally just round, the baked stars make it interesting to eat, and also because they are baked they are crunchier and tastier than the normal crisps that in the market. Overall i don't feel this product is truly unique as there are many baked crisps offered now, and also i feel that their is nothing unique about it, all crisps look and taste the same, even the packaging is not very interesting and attractive to eat.
Lifestyle appeal:
The lifestyle appeal for this product is that this product i feel is targeted at the younger ages, from the age between 4-18 year old as this age range is mostly who eats crisps, this baked stars are good for the children as they are baked and have seventy percent less fat than other crisps. I say that the target audience is the early years girls and boys as on the advert it shows a little boy tasting the baked stars and he looked as though he enjoyed eating the baked crisp this is shown at 0:12. Also the boy chooses the baked stars option A than a baked person Option B in the advert, this is shown on the advert at 0:16. I feel this product is very aspirational and enhances in having a good lifestyle as it shows that the baked stars have seventy percent less fat and it is healthy and good for you because it is baked and not fried like other crisps.
Brand identity:
Brand identity is that this product is baked and not fried, it has seventy percent less fat than any other crisps, and also has all the different flavors, so their is something for everyone to eat, the flavors are shown at the end of the advert at 0:29 where it shows the three flavors offered in the advert.
Wednesday, 9 October 2013
Tuesday, 10 September 2013
Monday, 9 September 2013
10 TV Advertisements
Evian TV ad
This TV advertisement is memorable as it has been launched internationally because of its fame, the advertisement is memorable because of the music being played and the baby's dancing on roller skates, this TV ad feels very interesting and different as it is unreal and unique for baby's to be dancing on roller skates. I think this TV ad is effective as you know that you feel energised and can dance on roller skates if you drink water as the phrase is "Evian live young". The technical strengths are quite good as their are a variety of camera movement such as panning, close ups, long shots etc. The graphics are not very seen on this ad, this a downfall on this ad. The sound used is very clear and loud as the music keeps the audience interested, overall I think the editing was good and I think it was a successful advertisement.
Honey loops cereal ad
This tv advertisement is very memorable as the music makes it very fun and enjoyable to watch also the bees flying in the actual honey, and the use of the honey loops going down the honey makes it interesting to eat, I feel this tv advertisement is very effective because of the way it has been portrayed, the music makes the tv ad enjoyable for the audience and also the use of honey loops being shown clearly. The technical strengths of this tv ad is the use of different camera movement example when the bee is flying and the camera is following- tracking, zoom of the honey loops into the camera, these camera movements makes the audience feel like eating honey loops. The graphics used is very good as there is a lot of graphics used as the tv ad is all done with cartoon bees. Overall I feel this tv advertisement has been successful through the uses of the music and camera movements.
Snickers tv ad
This tv advertisement is very memorable as the celebrity Mr T is in the video which may interests some viewers, also the part where the big truck crashes all the cars and comes into the camera is another part which is memorable as you feel it is realistically happening. I think this tv ad was not very effective in selling this product to the audience as there were not many shots of the actual snickers chocolate in order for the viewers to feel like having it. The technical strengths of this tv ad is the camera movement when the truck feels as though it is coming into the camera, and the close up expressions on the boys face, the sound was very high pitch and loud which may interest some viewers to buy the chocolate, overall I feel this tv ad was not very good from my opinion as it did not interest me in going to buy snickers as their was no wow factor about this tv advertisement.
HTC one mini tv ad
This tv advertisement is very memorable as the way the phone has been portrayed what had interest me is the gallery being brought to life and the boom sound so its very loud music that can be played another part which interests me is the way the music changes with what we see on screen. I think this tv ad was very effective in selling this product to its audience as the way everything in detail of the phone is shown from the back to the front, the speaker, etc. also the extreme close ups of the phone interests the audience of buying it. the technical strengths are the camera movements used in the ad the slow motion slides being shown on the actual phone and the extreme close ups of all around the one, the graphics used was very good as the written words made it look more effective as you feel like buying the phone, the fast pace of music helps in making the audience interested in buying the hone overall I feel this tv ad is very successful in the way it has been portrayed with its sound and graphics used.
Ford focus tv ad
This tv ad is memorable because the way the light follows the car so it seems as though there's a light that follows a car another part which is memorable about this tv ad is the slow motion of the car moving and the camera movement of the car coming towards the camera at a slow pace. I feel this tv ad is very effective in selling the product to the audience as you can visibly see what is being sold as there are many shots of the camera being showed on the ad, also the way the light follows the car makes the tv ad look more effective. The technical strengths of this tv ad is the camera movement the long shots the panning of the camera and the camera standing still and the car passes by, and the close ups of the car. The graphics used was very good as the light that follows the car interests me as a viewer, the editing was okay done no drawbacks in that and the sound was very good as it talks about the car as well as having a nice music tune in the background.
Tango tv ad
This tv advertisement is memorable as the way the boy drinks the tango drink and becomes very hard built and tall also another part when the boys are talking and the other boy squashes the tango can, this shows that by drinking tango you become more strong. I think this music ad is not very effective in selling the product to the audience as there was not much about the tango drink being advertised and I feel as though this tv ad does not relate to what it is trying to be promoted. The technical strengths of this tv ad is the camera, tracking movement, the close of the tango can being squashed, the graphics shown makes it more interesting to watch such as the orange bold writing at the end. overall I feel this tv ad was not very successful as it did not promote the actual tango drink, n feel that the tango drink should have been shown more in the ad.
Virgin media tv ad
what makes this tv ad memorable is the way the jelly fish in the tv becomes alive and takes the mans purse from his pocket, I feel this tv ad is not very effective in selling the product to the audience as I feel that there is just the man talking and no images of the actual product being promoted, the technical strengths that are used in the tv ad is the camera being zoomed of the jelly fish, the tracking of the camera following the man, the graphics used are very good and interests me as at the end the man draws the virgin media sign on the screen and swipes to different slides showing what they have to offer, overall I feel this tv ad was not very good and effective as it doesn't have many images of what they are trying to promote.
Coco pops mega munchers tv ad
This tv ad is memorable because of the cartoon character moving in the tv ad and the way there's a crunch when eating the coco pops mega munches and also another memorable part is the end part slogan of the ad where is says "we'd rather have a bowl of mega munchers". I think this product was effective to selling to the audience as there were many close ups of the mega munchers and the way the characters jump up because of the big crunch they took when eating the mega munchers. The technical strengths of this tv ad is the close up camera movement of the mega munchers, the graphics used interests me as a viewer as when the main character points upwards on top of the screen showing, and the last slogan written on the bottom at the end bit of the ad. Overall I feel this tv ad was successful through the use of graphics and camera movement.
Lucozade tv ad
This tv ad is memorable though the use of the graphics being shown the words are written in big and bold in capital blocks to emphasize how lucozade drink makes you feel. Another part which is memorable is when the man is running with the ball. I think this tv ad was not very effective in terms of selling the product as they did not have many shots of the actual product being promoted, also I felt the graphics could have been done with a bit more colour as this would have interests me as a viewer. The technical strengths is the camera movement of the close ups of the mans eyes, his face, and the when the camera tracks with the man,, the graphics used has definitely boosted the level of interest of the ad as it has big bold writing which is just in your face. Overall I feel this tv ad is not very effective on what it is trying to promote as it only mentions the word "Lucozade" only once when it is meant to be all about lucozade.
This TV advertisement is memorable as it has been launched internationally because of its fame, the advertisement is memorable because of the music being played and the baby's dancing on roller skates, this TV ad feels very interesting and different as it is unreal and unique for baby's to be dancing on roller skates. I think this TV ad is effective as you know that you feel energised and can dance on roller skates if you drink water as the phrase is "Evian live young". The technical strengths are quite good as their are a variety of camera movement such as panning, close ups, long shots etc. The graphics are not very seen on this ad, this a downfall on this ad. The sound used is very clear and loud as the music keeps the audience interested, overall I think the editing was good and I think it was a successful advertisement.
Honey loops cereal ad
This tv advertisement is very memorable as the music makes it very fun and enjoyable to watch also the bees flying in the actual honey, and the use of the honey loops going down the honey makes it interesting to eat, I feel this tv advertisement is very effective because of the way it has been portrayed, the music makes the tv ad enjoyable for the audience and also the use of honey loops being shown clearly. The technical strengths of this tv ad is the use of different camera movement example when the bee is flying and the camera is following- tracking, zoom of the honey loops into the camera, these camera movements makes the audience feel like eating honey loops. The graphics used is very good as there is a lot of graphics used as the tv ad is all done with cartoon bees. Overall I feel this tv advertisement has been successful through the uses of the music and camera movements.
Lindor tv ad
This tv advertisement is very memorable as their are many close ups of the actual chocolate being advertised, the use of the melted chocolate seems very real also another part which makes this tv ad memorable is the part where the woman puts the chocolate in her mouth like it is very irresistibly delicious. This tv ad is very effective in selling to the audience as their are many close ups of the chocolate which makes the audience feel like having the chocolate. The technical strengths of this tv ad is the camera used, their are many close ups of the actual product that is trying to be promoted which overall makes the tv ad interesting. The sound makes it as though you want to eat the chocolate, so the sound interests the audience of this tv ad, Overall I feel this tv ad was very successful in the way it put its message of promoting the Lindor chocolate.
This tv advertisement is very memorable as their are many close ups of the actual chocolate being advertised, the use of the melted chocolate seems very real also another part which makes this tv ad memorable is the part where the woman puts the chocolate in her mouth like it is very irresistibly delicious. This tv ad is very effective in selling to the audience as their are many close ups of the chocolate which makes the audience feel like having the chocolate. The technical strengths of this tv ad is the camera used, their are many close ups of the actual product that is trying to be promoted which overall makes the tv ad interesting. The sound makes it as though you want to eat the chocolate, so the sound interests the audience of this tv ad, Overall I feel this tv ad was very successful in the way it put its message of promoting the Lindor chocolate.
Snickers tv ad
This tv advertisement is very memorable as the celebrity Mr T is in the video which may interests some viewers, also the part where the big truck crashes all the cars and comes into the camera is another part which is memorable as you feel it is realistically happening. I think this tv ad was not very effective in selling this product to the audience as there were not many shots of the actual snickers chocolate in order for the viewers to feel like having it. The technical strengths of this tv ad is the camera movement when the truck feels as though it is coming into the camera, and the close up expressions on the boys face, the sound was very high pitch and loud which may interest some viewers to buy the chocolate, overall I feel this tv ad was not very good from my opinion as it did not interest me in going to buy snickers as their was no wow factor about this tv advertisement.
HTC one mini tv ad
This tv advertisement is very memorable as the way the phone has been portrayed what had interest me is the gallery being brought to life and the boom sound so its very loud music that can be played another part which interests me is the way the music changes with what we see on screen. I think this tv ad was very effective in selling this product to its audience as the way everything in detail of the phone is shown from the back to the front, the speaker, etc. also the extreme close ups of the phone interests the audience of buying it. the technical strengths are the camera movements used in the ad the slow motion slides being shown on the actual phone and the extreme close ups of all around the one, the graphics used was very good as the written words made it look more effective as you feel like buying the phone, the fast pace of music helps in making the audience interested in buying the hone overall I feel this tv ad is very successful in the way it has been portrayed with its sound and graphics used.
Ford focus tv ad
This tv ad is memorable because the way the light follows the car so it seems as though there's a light that follows a car another part which is memorable about this tv ad is the slow motion of the car moving and the camera movement of the car coming towards the camera at a slow pace. I feel this tv ad is very effective in selling the product to the audience as you can visibly see what is being sold as there are many shots of the camera being showed on the ad, also the way the light follows the car makes the tv ad look more effective. The technical strengths of this tv ad is the camera movement the long shots the panning of the camera and the camera standing still and the car passes by, and the close ups of the car. The graphics used was very good as the light that follows the car interests me as a viewer, the editing was okay done no drawbacks in that and the sound was very good as it talks about the car as well as having a nice music tune in the background.
Tango tv ad
This tv advertisement is memorable as the way the boy drinks the tango drink and becomes very hard built and tall also another part when the boys are talking and the other boy squashes the tango can, this shows that by drinking tango you become more strong. I think this music ad is not very effective in selling the product to the audience as there was not much about the tango drink being advertised and I feel as though this tv ad does not relate to what it is trying to be promoted. The technical strengths of this tv ad is the camera, tracking movement, the close of the tango can being squashed, the graphics shown makes it more interesting to watch such as the orange bold writing at the end. overall I feel this tv ad was not very successful as it did not promote the actual tango drink, n feel that the tango drink should have been shown more in the ad.
Virgin media tv ad
what makes this tv ad memorable is the way the jelly fish in the tv becomes alive and takes the mans purse from his pocket, I feel this tv ad is not very effective in selling the product to the audience as I feel that there is just the man talking and no images of the actual product being promoted, the technical strengths that are used in the tv ad is the camera being zoomed of the jelly fish, the tracking of the camera following the man, the graphics used are very good and interests me as at the end the man draws the virgin media sign on the screen and swipes to different slides showing what they have to offer, overall I feel this tv ad was not very good and effective as it doesn't have many images of what they are trying to promote.
Coco pops mega munchers tv ad
This tv ad is memorable because of the cartoon character moving in the tv ad and the way there's a crunch when eating the coco pops mega munches and also another memorable part is the end part slogan of the ad where is says "we'd rather have a bowl of mega munchers". I think this product was effective to selling to the audience as there were many close ups of the mega munchers and the way the characters jump up because of the big crunch they took when eating the mega munchers. The technical strengths of this tv ad is the close up camera movement of the mega munchers, the graphics used interests me as a viewer as when the main character points upwards on top of the screen showing, and the last slogan written on the bottom at the end bit of the ad. Overall I feel this tv ad was successful through the use of graphics and camera movement.
Lucozade tv ad
This tv ad is memorable though the use of the graphics being shown the words are written in big and bold in capital blocks to emphasize how lucozade drink makes you feel. Another part which is memorable is when the man is running with the ball. I think this tv ad was not very effective in terms of selling the product as they did not have many shots of the actual product being promoted, also I felt the graphics could have been done with a bit more colour as this would have interests me as a viewer. The technical strengths is the camera movement of the close ups of the mans eyes, his face, and the when the camera tracks with the man,, the graphics used has definitely boosted the level of interest of the ad as it has big bold writing which is just in your face. Overall I feel this tv ad is not very effective on what it is trying to promote as it only mentions the word "Lucozade" only once when it is meant to be all about lucozade.
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