Overt: Open/ Obvious
Hidden message
This advert is aimed towards male and female, aged between 15-50 year olds, it is aimed towards most people living in England as this is a network that is based around England. The class of who this advert is aimed at is middle class, and the social economic groups I feel this advert is aimed towards is C1 and C2. This technique works when portraying the advert, through a hidden message as other ways of doing adverts are to film things which would interest and attract the viewers for instance this advert uses pony dancing and doing the moon walk backwards, this is shown clearly at 0:28 when the pony does a moon walk, this is something so different and unique and catches peoples attention, this advert has nothing to do with 3G network. But still is very eye catching and unique when the pony is dancing it shows they have freedom but when the track comes the pony stops dancing this is clearly shown at 0:43 when the pony stops dancing. This advert is effective to its target audience as it is very different and unique, no adverts show pony's dancing, it is very surreal but also very eye catching through the upbeat music.
Overt message
This is advert I feel is aimed towards male and a female audience, the age I feel this advert is targeted is 16-45 year olds, I feel that this advert is aimed towards a wide range of audience across the globe as it all about shipping clothing and furniture, i feel that this advert is aimed towards middle class, as high class people would shop in designer wear or branded wear clothing and furniture. The social economic group is C1. This technique has established it is an overt advert which means, the message is told again and again in the advert this is to let every viewer know what the advert specifically is, This advert works to engage its target audience as it is humorous as well as it sticks into your head as the slogan "ship my pants" is said time and again in the advert in the advert at 0:12 you can clearly hear the woman saying it and there after at the man says it again "you can ship your pants" it is obvious that this advert is an overt advert. And works well as it is very funny but also gets the message across very clearly.
Emotional responses
Solution to a problem
This advert is aimed towards a male audience, aged between 18-35 year olds who want to keep fit and healthy, I feel its aimed towards a male audience as the advert consists of men running on treadmills, This advert shows the technique of a solution to a problem as the advert is about how lucozade keeps you going for longer than water does, when you are running on the treadmill and you get dehydrated and less energised if you drink lucozade straight away then you can still run, feel energised and keep going. Whereas if you drink water you wont be able to carry on for much longer as your body cant take it, and your energetic level drops. In the advert at 0:33 shows the man falling to the ground after drinking water, whereas at 0:40 it shows another man drinking lucozade and is still running on the treadmill, at 0:46 you can clearly see that the people drinking lucozade are still on the treadmills whereas people who were drinking water there was only one person left on the treadmill, which shows that lucozade helps you better dehydrated and energised when running or doing any king of sport. This advert is aimed towards middle class, and the social economic group i feel this advert belongs to is C1 and C2. Overall I feel this advert has shown the technique as the solution to the problem is having lucozade rather than having water when doing any sport. The advert clearly shows that Lucozade beats water when doing sport. At the end of the advert at 0:59 it clearly says that lucozade hydrates and fuels you better than water, which means lucozade wins over water. The last man standing on the treadmill was clearly shown that it was the man that drank lucozade.
Concern and fear
This advert is aimed towards male and a female audience, aged above 18 years old, the location this advert is targeted at is England as NHS is only based around the whole of England. This advert is shown as the technique of fear and concern as its about what Alcohol can do to you, your health worsens when you drink alcohol and it is you as an individual to choose what you do. This advert shows concern as it makes you wonder that does this really happen when you drink alcohol and how bad alcohol is for you. The advert clearly shows that alcohol is bad for your health as firstly you choose the alcohol over water shown at 0:17, secondly you loose your appetite of eating this is shown at 0:25 when the man gets up as he doesn't want to eat. Thirdly alcohol shows a negative affect of how your body reacts as you stumble and your vision is not clear this is shown in the advert at 0:31 when the man stumbles and falls to the ground. Lastly too much alcohol can also make you throw up, shown at 0:37 in the advert. This advert is aimed towards middle class and the social economic group which this advert is aimed towards is C2 and D. Overall I feel this advert shows its technique to its target audience as it overall shows the message across about how and what alcohol can do to you. It also is very direct towards the audience as it says "your choice" so it refers to you of making the right choice when it comes to drinking alcohol. It lies up to you as to what you choose, but this advert shows the consequences of drinking alcohol to make you aware of it.
Celebrity endorsement
This advert is made for both male and female aged between 16-40 year olds, I feel this advert is aimed towards middle class and the social economic group which this advert belongs to is group A, as it has celebrity enhancing the product. Celebrity endorsement is used in this advert to show and promote the viewers that pepsi gives you energy, and that pepsi is a good drink. Celebrity endorsement enhances the advert even more as you feel that a celebrity is drinking pepsi then I should try it out too, many people have follow celebrity as their role models so they maybe be enhanced to drinking pepsi if this is the case. I think the message of this advert is hidden as you cannot tell that this advert is promoting pepsi, the whole video mostly consists of Beyonce dancing from 0:18 to 0:53 is Beyonce dancing, the only time the pepsi is being promote is right at the beginning and right at the end, in the beginning at 0:09 the pepsi is promoted when Beyonce picks up a can of pepsi and drinks it, lastly at the end at 0:52 when Beyonce looks at herself in the mirror and an over voice saying embrace your past, but live for now and shows her walking off drinking pepsi. The advertising agency should consider when choosing a celebrity to advertise a product, they should look out for where the celebrity lives so if it will reach to wide a range of audience across all countries or to a minimum amount of people, as to how their personality is so if they are very harsh and hard, or sweet and bubbly, I would portray Beyonce as a friendly energetic woman, her smile and dance shows it all in the advert. Also the advertising agency should consider if audience aspire to be like these celebrity's or the perspective on how they see that celebrity, they also should see how famous they are and their identity background, Beyonce is a role model to many, so I feel this advert would not be successful or promoted without her.
No comments:
Post a Comment