Characteristics of Advertising

Benefits offered:

This advert benefits the product as it helps raise the importance of Belvita breakfast at 0:06 in the video the little boy says that Belvita helps his dad through crazy mornings. This means that Belvita will help you through your mornings, and it is an on the go biscuit which will help you keeping fuller than any other biscuits or bar. The benefit also about this advert is it shows that the biscuit is a healthy filling snack as at 0:24 it says “Belvita is Real fruit. Whole grain. And Source of Fibre.” So it helps you get through your busy mornings. These benefits have been emphasized as this is what is unique about this Belvita biscuit because it is a on the go snack, it raises awareness to many people and also because it keeps you fuller than any other biscuit or bar would do. The pitfalls that the advert may have, which may be ignored is, it may contain nuts in the Belvita biscuit, which lots of people are allergic too. 

Advantages over other similar products:

The advantage over other similar products is this biscuit is designed for your breakfast, to be quick, easy and on the go. This advantage of this Belvita biscuit is it has all the nutrients which no other breakfast bar or biscuit would have this is shown at 0:24 “Real Fruit. Whole Grain. Source of fibre.” Belvita biscuit will keep you going on your busy mornings whereas other biscuits make you feel Hungary quicker. Also it is an advantage over other product as in the advert at 0:10 it shows that the little boy’s dad cuts the traffic through in the mornings by eating Belvita breakfast biscuit. This is an advantage over other products as again it helps you through your busy days and keeps you full for longer.  

USP:
USP This product is very unique to other products in many ways firstly this Belvita biscuit will help you get through your busy mornings as in the advert this is told by the little boy at 0:06, no other breakfast biscuit is better than Belvita as biscuit helps you through your mornings whereas other breakfast biscuits makes you hungry quicker.  The advert shows that Belvita biscuits are good for you and very unique as at 0:14 it shows that the man is buried under lots of paper work but Belvita biscuit will help him get through it, overall this product is unique as it has all the nutrients needed to keep you going through your busy mornings and keeps you fuller than any other biscuit would. My opinion about this Belvita breakfast is that I think it is truly unique than any other breakfast biscuits as it does keep you going through your mornings and also is very tasty and can be eaten on the go, if you haven’t got time on your hands. I think the USP of Belvita breakfast biscuit is valid as it all what is said in the advert is true.

Lifestyle appeal:

I feel that the target audience for this specific product is more aimed towards men and woman aged between 19- 45 year old who are working full time and haven’t got time to sit and eat; they have to eat something on the go, which Belvita biscuit allows you to do. As In the advert it shows the man getting buried through his paperwork and hasn't got time to eat so eating Belvita biscuit helps him through his busy, crazy mornings. This is shown at 0:15 in the advert. The target audience for this product is of all ethnics as it doesn't contain anything which any religions cant possible have it all natural fruits. Also I feel it is aimed towards working people as never have time to spear and deals with their boss, this is shown and told at 0:18 in the advert. I feel the product is very aspirational towards lifestyle as it is very healthy and includes all the nutrients needed to keep you going through your mornings this is shown at 0:24 as it say “Real Fruit. Whole Grain. Source of fibre.” Also says “part of your complete breakfast” meaning you won’t need to have anything else with this biscuit as this biscuit on its own will keep you going. 


Brand identity:

Brand identity of the Belvita breakfast biscuit, is that it’s unique and different to other biscuits because it keeps you going for longer than any other biscuits, at 0:06 the little boy say “my dad eats Belvita breakfast to keep him through his crazy mornings”. This is a unique breakfast biscuit as it has all the nutrients possible to keep you going through your busy mornings no other biscuits have that much nutrient than Belvita breakfast biscuits. At 0:22 the advert shows that the Belvita breakfast biscuit has real, whole grain and source of fibre” in order to keep you feeling less hungry quicker. 

Benefits offered:
The benefits offered in this advert is that it is snack which is healthy for you, in the advert it mentions that this advert has seventy percent less fat than the other walkers crisp,  this shown at 0:08 in the video. This baked crisp is a snack which is crunchy and nicer, and better than any other crisps, it is healthy food, and is not nothing which will keep you lazy or make you feel fat, this crisp is better as the crisps are shaped as stars so it makes it interesting to eat, and for little children they find it very different and unique. In the advert it shows that this is a unique baked crisp which comes in a shape of a form and comes in three different flavors, so their is something for everyone this is at 0:29 where it shows the three different flavors it offers. These benefits have been emphasized to show customers that these baked star crisps has seventy percent less fat than any other crisps, the pitfall which maybe ignored in this advert is that the baked star crisp may have traces of fat which are not shown, as this may change peoples mind in buying it.

Advantages over other similar products:
Advantages over other similar products is that this baked crisp has seventy percent less fat than any other crisps, this baked star crisp is healthier than any other crisps offered in walker this is shown in the advert at 0:09 where the lady says that the baked stars have seventy percent less fat. Another advantage of baked star crisps than any other products is that this baked crisp is in a form of a shape which is different and unique than any other crisps. The baked star crisps are shown at 0:05 in the advert, where it shows the baked crisps. Another advantage i would say about this product than other similar products is that the baked crisp comes in three flavors so their is something for everyone, not all crisps offer different flavors. The contrast with this product to other similar products is that many crisps are baked nowadays as this helps in eating healthy and maintaining a good lifestyle.

USP:
USP, the unique selling point for this specific baked star crisps is that this baked crisps, are seventy percent less fat than any other crisps, this is shown at 0:08. where the lady clearly mentions that this baked star crisp has seventy percent less fat than any other crisp, which means they are healthy and maintain you with good healthy lifestyle, also another unique selling point about this product is that these baked crisps are shaped in a form of stars which are different than other crisps which are normally just round, the baked stars make it interesting to eat, and also because they are baked they are crunchier and tastier than the normal crisps that in the market. Overall i don't feel this product is truly unique as there are many baked crisps offered now, and also i feel that their is nothing unique about it, all crisps look and taste the same, even the packaging is not very interesting and attractive to eat.

Lifestyle appeal:
The lifestyle appeal for this product is that this product i feel is targeted at the younger ages, from the age between 4-18 year old as this age range is mostly who eats crisps, this baked stars are good for the children as they are baked and have seventy percent less fat than other crisps. I say that the target audience is the early years girls and boys as on the advert it shows a little boy tasting the baked stars and he looked as though he enjoyed eating the baked crisp this is shown at 0:12. Also the boy chooses the baked stars option A than a baked person Option B in the advert, this is shown on the advert at 0:16. I feel this product is very aspirational and enhances in having a good lifestyle as it shows that the baked stars have seventy percent less fat and it is healthy and good for you because it is baked and not fried like other crisps.

Brand identity:
Brand identity is that this product is baked and not fried, it has seventy percent less fat than any other crisps, and also has all the different flavors, so their is something for everyone to eat, the flavors are shown at the end of the advert at 0:29 where it shows the three flavors offered in the advert.