Style and Form

Style: 

Humorous
The mood text setting is humorous as in the video it shows a woman just pulling the skittles off her eyebrows, at 0:13 which is not very common to do, so it is hilarious, this advert makes it memorable as the way the woman casually pulls the skittles off her eyebrows. And at the end where it says "pluck the rainbow and taste the rainbow", shows the skittles packet and a rainbow at 0:29. The audience for this advert are teenagers and adults aged between 14-30 year old this is because this is the age range where people most likely are to eat sweets such as skittles also, i feel because it uses a young girl in the advert, having the skittles stuck on to her eyebrows shows that the target audience for this advert will be very young. the information we gain from this advert is skittles has a variety of colors just like the rainbow. The humorous affect of this advert is the lady pulling the skittles off the girls eyebrows and eating them.


Surreal
The mood text setting is very serious and deep tone, as the man speaking in the back is portrayed to me as a muscular and strong tone guy you can tell this in the video, as in the beginning he says i'll tell you what and an expression of a man is shown rolling his eyes up, and looking very serious this is shown at 0:16. This advert makes it memorable as they have used horses in the sea which is unique and different and also having the mans deep tone voice speaking through the beginning and the end. What this advert says about the brand that do not care about anything, good things comes those people who drink the Guinness drink. Also the people who wait are the people who get the best. When drinking the drink you feel peace and you feel a much happier person. For example in the advert it shows men having fun in the water together this is shown at 1:10 in the advert.


Dramatic
The mood text setting is very serious and dramatic as their is that one red button you press and the whole scene changes at 0:14 when the man pushes the red button and ambulances coming to take the man, cars trying to shoot the man etc, the scene turns serious. This advert makes it memorable as by just pressing that one red button the whole scene changes and their is so much going on. The camera shots uses in this advert mostly throughout is long shots of the whole scenery being created and close ups of peoples face reaction as to what is happening in front of them. This directly appeals to the audience as when pressing the red button in a matter of a split second the whole scenery changes for example at 0:15 you see the ambulance with their siren on coming out of the van, it shows, how the scenery dramatically changes which is appealing to the audience also the sound and background beats used makes it a suspense of what is going to happen next which makes the target audience more interested on watching the advert People can relate to these situations as their are always many careless people out their driving weird, their is also cyclist who think they can take up the whole street making it harder for drivers to drive and causing chaos, this is how the audience can relate to this advert.


Parody
The mood text setting is trying to portray that you are fine, so i would say bit of annoyingness as the boy thinks his dad is annoying every time he bumps into him he says "nah you're alright" because he doesn't want to do anything with his dad, but when they are at McDonald's, they are together as McDonald advert is trying to say that they bring your loved one closer and McDonald's is what everyone has in common. This is shown at 0:55 where they are sitting in McDonald's together. This advert is memorable as it shows the bonding which you may have with your family but when it comes to Mcdonalds everyone has something in common. The audience for this advert is people who like to eat McDonald's, also the people who like eating fast food. The information i found out from this specific advert is that although you fight with everyone when it comes to eating McDonald s they have the same in common this is shown at 0:57.



Form:

Realist narrative
The mood text setting in this advert is very serious and emotional it makes you realize that this can happen to anyone, it shows you the signs of stroke and tells you to act fast, this is like a real story as first the lady is perfectly fine sitting their smiling shown at 0:02 and then slowly it shows that her face falls onto one side and her speaking is not clear shown at 0:20. Thereafter her arms drops at 0:27, and so on. This advert makes it memorable as the way the woman acts looks very real and makes you think what the signs of a stroke are. The information you gain from this advert is that you should act fast when stroke arrives, the advert clearly explains what you should do when stroke comes your way. This advert shows the audience how to prevent stroke, the advert shows the signs of stroke and what you actions you should take at the time. My audience will use this as a reminder as they will know exactly what to do when a stroke arrives.


Anti-realist narrative
The mood text setting in this advert is animated and has no mood it shows the chewits crocodile who eats rubber, plastic wellington boots, then he eats the plastic boat and thereafter eats the car tires to show that if you can eat all these then you will be able to eat chewits as it is chewer then all of them an example is shown at 0:05 when the crocodile eats the wellington boats. This advert makes it memorable as its not real for a crocodile to come and eat wellington boots or a car tire but also the fact that their is no crocodiles that walk around on the road and streets casually. Its also memorable because it is animated and is something different and unique. This type of form constructs a brand identity for chewits, as it shows the animated crocodile used in the chewits brand, so it promotes the confectionery very well, it also shows how chewy chewits are that has been shown on the advert clearly. This appeals to younger target audience aged between 7-14 year old as it is an animated advert which tells a story and this relates very well to the younger generation target audience.


Animation
The mood text setting is normal at first but then all of a sudden the man on the computer gets shocked and surprise that one of his eyes turns bigger than the other this is shown at 0:30, after he gives up on his work as his screen is full of different pop ups and also the phones are ringing constantly. When he gets up he walks to the vending machine getting stabbed at the back, he feels pain but as soon as he takes a bite of the kit kat he feels ease and there's a smile on his face shown at 1:51. This advert makes it memorable as it is animated and also the way the man feels after taking one bite of the kit kat chocolate. Using the animation allows the institution to achieve and attract the younger age range target audience from 7-14 year old it also makes it very easy in terms of putting the advert together as it is animated. This would be beneficial as mostly the younger target audience love their chocolates and crisps, so aiming it through the animation attracts the younger aged audience as younger target audience also love to watch animated programmes, it also makes it unreal which sometimes looks good in adverts rather than using real people and setting.


Documentary
The mood text setting in this advert is normal it is trying to promote and persuade you that Colgate total toothpaste cleans better than normal toothpaste the woman gets it tested as the man scans her teeth with toothpaste she normally uses and see that the bacteria in her teeth is high after a day trying the Colgate total toothpaste she gets her teeth scanned again and the bacteria in her teeth is low, this is shown 0:20 where she says whereas all that bacteria, I'm impressed. This advert is memorable as it clearly shows the difference between normal toothpaste and Colgate total toothpaste, it also makes you believe that this toothpaste is better than others as it had been tested in the advert itself. Real people are the influence on the audience rather than actors, as in this specific advert their is a real woman who actually tries out the Colgate total and sees improvements in her teeth after a day her mouth, so she was impressed. The audience knows that this toothpaste does work as the women had tested it out also because they are real people the audience knows the information is reliable and trustworthy. This budget will cost less than the normal adverts as the location is set in a shopping center which is not too much to be hired and also the the man just stops people in trying it out so they don't need to pay for the cast.


Talking heads
The mood text setting in this advert is normal, it has different people just giving their opinions on Glasses direct as to whether they like it or not, most people give their testimonials as to loving glasses direct for various reasons, this advert is memorable as the way that advert has been filmed one person every time on screen and then the next person.This type of advert influences the audience as real people talk one by one about their experience and what they think, so the audience will be interested as it is all positive opinions about glasses direct said by each and every person on screen. They are trying to say that glasses direct are very good in terms of prices, the excellent service, putting their customers first etc. They show this positive feedback by having various opinions from the people who have been to glasses direct. The information we gain is that glasses direct is an excellent service which has amazing prices even branded glasses. The interesting factor about this advert is real people giving their opinions about it so it is not false information.


Stand alone
The mood text setting in this advert is having fun and enjoying your Christmas, shopping with Marks and Spencer, its also trying to show the different types of clothing M&S offer through different men, woman and children, this advert is memorable as it is only based on the Christmas theme with thick comfy jumpers and knitwear. Also having the Christmas song in the background makes it more memorable. As the theme is based on Christmas. This advert makes is interesting for the audience to watch by using a variety of people between different ages and gender, it also show the clothing they offer as people are wearing it in the advert, the key factor which interests me as an audience is the the whole Christmas feel with the song and the ladies throwing snowballs at you in the beginning of the advert shown at 0:04, it makes you feel as though Christmas is nearby and also the winter atmosphere. The information we gain from this advert is the what types of clothing M&S offer in the Christmas month.


Series
The mood text setting in these two adverts is  just having a normal conversation between the two men and the woman and showing that BT broadband is now four times faster than any other broadband, these tree appear to be in nearly all BT adverts to make it like a mini series. These two adverts are memorable as it is not trying to promote you the broadband directly but they are showing they are using the broadband and that it is faster, also having a mini series of the advert makes it interesting to watch the advert. Series of ads benefits the audience as firstly when watching one of the advert they are interested in watching the next as it links together, and has the same characters throughout the series of the advert, also secondly it benefits them as they end up taking all the services through the various series of advert which BT offers. Each character in the BT advert has a different role, the main person is the man who is trying to promote BT infinity to the other two characters the main character is funny and this is what engages the audience to watch the advert. The information we gain is BT infinity is four times faster than the normal broadband this is said at 0:17 in the advert by the main character. The interesting factor about this advert is that the three characters are used throughout the BT adverts to promote faster broadband services.